EngagePR helps to not only engage and bridge relationships with stakeholders, who are most critical to your business, but to also sustain the dialogue, influence and shape opinions, and strategise way-forward communications.
“In your journey from Perceptions to Reality what doesn’t change is the factor of influence, which can lead or mislead your stakeholders to believe something, that may be favourable or unfavourable to your image and reputation. Sustainable solutions can only flow out of meaningful public relations i.e. strategic multi-stakeholder engagement.”
We deliver Ideas to Engage; We Engage to Influence; and We Ink Intelligence for Impact.
The process of shaping opinion, attitude, and perceptions was termed the ‘engineering of consent’ by Edward Bernays. We believe that ‘engagement’ is the beginning and end of this process. Today, information is pushed into our lives from multiple channels and sources with a mechanism for you to react, express or even act. This loop is infinitely complex and may not serve any purpose by simply communicating.
What should be communicated; who should we communicate with; what should be the most appropriate channel; what kind of communication feedback or two-way mechanism will work; what should the communication achieve; and above all, is communication really necessary…?
These are some critical questions, which will determine the nature and degree of engagement with your stakeholders, helping to garner a favourable response in terms of positive perceptions, and strengthened reputation.
When we engage, we like to challenge the norm, and are always determined to go beyond the obvious, with resourcefulness to offer dynamic solutions.
Stakeholders’ behaviour is best compared to an iceberg.
What is seen (stakeholder behaviour) is heavily influenced by the hidden elements, which constitute various influences that form our perceptions, which again reflect in our attitude and motivate our behaviour.
To understand these influences and positively shape such perceptions and attitude in our favour, there is a critical need to engage with your stakeholders.
Engage & find invaluable insights for your business
Engage & find the gaps for sustainable solutions
With a combined experience of more than 50 years, our team of senior experts and young minds offer efficient communication solutions. As a boutique consultancy, our Client: Consultant ratio is 2:1, allowing quality time and focus for greater results.
Our teams come with diverse industry backgrounds to include experience in sectors such as telcom, banking, fmcg, insurance, healthcare, business services, government, property and construction amongst others.